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NAPCAN firmly believes that a critical factor in breaking the cycle of abuse and neglect is positive behavioural change at the individual level -all Australians accepting their personal responsibility to be positive role models for children.
This is NAPCAN’s latest and most successful Television and Cinema Commercial. Produced with the generous and creative support of our Business Children’s Champion, DDB this campaign challenges every adult to exhibit only positive behaviour to children.
COPYRIGHT: All content, images and multimedia work on this site are copyright the National Association for Prevention of Child Abuse and Neglect (NAPCAN) . Content or images or multimedia are not to be copied, reproduced or distributed in any way without the express permission of NAPCAN. An exception is granted for all PDF’s of NAPCAN’s Prevention Resources which may be downloaded directly from the website and printed or distributed on the condition that no alterations are made to the source files or output and the attribution remains clearly visible.
May 24th, 2009 at 5:37 am
a little emotioanl after that one! brilliant
June 21st, 2009 at 5:00 pm
An unbelievably touching commercial. Really hits the spot. Although it is quite a simple story, it is executed perfectly. The editing and music completely complement the subject. Well done to the people who created it!
June 21st, 2009 at 9:03 pm
ovengrrrrrl – same, beautiful add!
June 24th, 2009 at 1:55 pm
amazing ad!