bublz.com » Video

Honda Accord Commecial

admin — Sun, 21 Jun 2009 17:21:04 +0000

The two-minute advert appears as a single, long camera dolly along a Heath Robinson-esque chain reaction arrangement of parts from the car. It is in fact two one-minute chain-reaction sequences, carefully set up on opposing walls of the studio and stitched together, the join being at the moment where the muffler/exhaust box rolls across the floor (this can be seen by watching the floor pattern change). The advert took approximately 20 takes on each of five days of shooting to film[1], and only minimal CGI was used, for lighting highlights and slowing down the motion at one point. The cars featured, one disassembled for the pieces and the other on the trailer, were two of the six hand-built pre-mass production Accords.

The sequence starts with a transmission bearing rolling into a synchro hub. This sets off a cascade of movement; windscreen wipers ’walk’ across the floor, valves roll down a bonnet and carefully weighted tires roll uphill. The advert ends when the power door locks on a complete Accord are triggered, causing the hatchback to close, tipping the car off a balanced trailer and into a final pose in front of the camera. The voice of US author Garrison Keillor queries “Isn’t it nice… when things just… work?”, while the song “Rapper’s Delight” by The Sugarhill Gang plays in the background.

CLIENT: Honda

PRODUCT: Honda Accord

AGENCY: Wieden+Kennedy

DIRECTOR: Antoine Bardou-Jacquet

PRODUCER: Fi Kilroe

RELEASED: 2003 (Television)

DURATION: 120 seconds

Pixar – Commercial for Vodafone Vizzavi

admin — Sun, 21 Jun 2009 12:09:21 +0000

Pixar – Geri’s Game

admin — Sun, 21 Jun 2009 11:53:55 +0000

An aging codger named Geri plays a daylong game of chess in the park against himself. Somehow, he begins losing to his livelier opponent. But just when the game’s nearly over, Geri manages to turn the tables.

DIRECTOR: Jan Pinkava

PRODUCERS: Karen Dufilho, John Lasseter, Edwin Catmull (executive)

WRITER: Jan Pinkava

STARRING: Bob Peterson

MUSIC: Gus Viseur

EDITOR: Jim Kallett

Pixar – Presto

admin — Sun, 14 Jun 2009 13:31:13 +0000

Dignity. Poise. Mystery. We expect nothing less less from the great turn-of-the-century magician. Presto. But when Presto neglects to fee his rabbit one too many times, the magician finds he isn’t the only one with a few tricks up his sleeves.

DIRECTOR: Doug Sweetland

PRODUCER: Richard Hollander

WRITER: Doug Sweetland

STARRING: Doug Sweetland

MUSIC: Scot Stafford

Village Sniper

admin — Mon, 25 May 2009 19:23:27 +0000

Short clip from The Armando Iannucci Show Episode 6 featuring the village sniper.

Be Child Friendly

admin — Sat, 23 May 2009 21:05:30 +0000

NAPCAN firmly believes that a critical factor in breaking the cycle of abuse and neglect is positive behavioural change at the individual level -all Australians accepting their personal responsibility to be positive role models for children.

This is NAPCAN’s latest and most successful Television and Cinema Commercial. Produced with the generous and creative support of our Business Children’s Champion, DDB this campaign challenges every adult to exhibit only positive behaviour to children.

COPYRIGHT: All content, images and multimedia work on this site are copyright the National Association for Prevention of Child Abuse and Neglect (NAPCAN) . Content or images or multimedia are not to be copied, reproduced or distributed in any way without the express permission of NAPCAN. An exception is granted for all PDF’s of NAPCAN’s Prevention Resources which may be downloaded directly from the website and printed or distributed on the condition that no alterations are made to the source files or output and the attribution remains clearly visible.

Gears of War

admin — Sat, 23 May 2009 18:07:37 +0000

PROJECT : Gears of War “Mad World”

DIRECTORS : Joseph Kosinski, Anonymous Content, With David Fincher, Creative Consultant

AGENCY : McCann Worldgroup

CLIENT : Epic Games, Microsoft Games Studio/Xbox

The Goal: Create a commercial that reflects the actual look of a next-generation HD video game.

When Epic Games approached Digital Domain to create the teaser for its big Microsoft Xbox 360 title Gears of War, developed for the new Unreal Engine 3, it was like a light bulb had switched on. The company was already familiar with the game engine through director David Fincher, and saw it as sufficiently advanced in visual quality, tools, and real-time rendering to create film and broadcast content as well as video games.

They jumped at the chance to put their belief to the test. Working with McCann Worldgroup, Anonymous Content director Joseph Kosinski, and Fincher, who joined as a creative consultant, Digital Domain created the Gears of War spot entirely within the game engine itself.

The Approach: Develop the spot inside the game engine itself.

Creatively, the goal was to place the game’s tough-guy protagonist, Marcus Fenix, in an emotional scene that would make viewers feel as well as see the destruction of his post-apocalyptic world. To execute the concept, the team storyboarded and previsualized the spot, then conducted motion-capture sessions to detail movements for Fenix. Using the camera within the game engine, they were able to move through the levels that had been completed to pick the objects they wanted to re-create in the spot. They also animated the CG Fenix – all inside the game engine. The result is a cinematic-feeling teaser that mirrors the actual game in terms of realism, detail, texture, and physics.

The Result: More efficient creative process, converged worlds of film, games, and advertising.

Using the real-time game engine gave Digital Domain the benefits they had anticipated. It freed them from the time and cost constraints of traditional 3D software and rendering engines, which gave artists more time to explore creative options and brought the client’s spot to market faster. And the look of the final product – broadcast in high definition and shown on theater screens – erased any doubt about the quality of output from real-time game engines.

With the Gears of War spot, Digital Domain helped Epic Games to sell more than three million units in its first ten weeks on the market. It also helped to bring the converging worlds of entertainment, commercials, and games one step closer together.

Pixar – For The Birds

admin — Sat, 23 May 2009 17:19:09 +0000

One by one, a flock of small birds perches on a telephone wire. Sitting close together has problems enough, and then comes along a large dopey bird that tries to join them. The birds of a feather can’t help but make fun of him – and their clique mentality proves embarrassing in then end

DIRECTOR: Ralph Eggleston

PRODUCER: John Lasseter (executive), Karen Dufilho-Rosen

WRITER: Ralph Eggleston

STARRING: Ralph Eggleston

MUSIC: Riders in the Sky

EDITOR: Jennifer Taylor, Tom Freeman

Pixar – Mike’s New Car

admin — Sat, 23 May 2009 17:09:06 +0000

Mike discovers that being the top-ranking laugh collector at Monsters, Inc. has its benefits – in particular, earning enough money to buy a six-wheel-drive car that’s loaded with gadgets. That new-car smell doesn’t last long enough, however, as Sulley jump-starts an ill-fated road test that teaches Mike the true meaning of buyer’s remorse.

DIRECTORS: Pete Docter, Roger Gould

PRODUCORS: John Lasseter, Gale Gortney

WRITERS:

Original Story: Pete Docter

Story: Jeff Pidgeon, Roger Gould, Rob Gibbs

STARRING: Billy Crystal, John Goodman,

MUSIC: Randy Newman

EDITOR: Robert Grahamjones

Pixar – One Man Band

admin — Sat, 23 May 2009 16:51:51 +0000

With one coin to make a wish at the piazza fountain, a peasant girl encounters two competing street performers who’d prefer the coin find its way into their tip japs. The little girl, Tippy, is caught in the middle as a musical duel ensues between the one-man-bands.

DIRECTORS: Andrew Jimenez, Mark Andrews

PRODUCERS: Osnat Shurer, John Lasseter, Brad Bird

WRITERS: Andrew Jimenez, Mark Andrews

MUSIC: Michael Giacchino

EDITED: Steve Bloom